PINT : Clients : Case Studies

San Diego Chargers

OVERVIEW

The San Diego Chargers site represents a balance between fan wants and team needs. Promotions and revenue generation are just as paramount to site success as team stats and cheerleader pictures. The Chargers site encompasses constantly expanding marketing efforts, frequent updates, heavy multimedia needs, and explosive site traffic. Addressing these requirements was one of PINT's toughest Web challenges yet.
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Challenge

Provide content management and support facilities to address on-the-minute updates, in text and rich media.

Have the flexibility to integrate with a variety of third-party initiatives to support Chargers marketing goals.

Handle significant traffic surges and content updates without tremendous investment in staff, network, and server increases.

Solution

PINT Web Platform was extended to address the specialized high traffic and media needs of the Chargers.

The content management system was further modified to integrate with various third party systems for content syndication, advertising, and delivery.

Optimization for delivery, including static publishing and content distribution, was adopted.

Results

Year after year, the site has handled large-scale traffic surges without incident.

The Chargers organization is now able to modify nearly 10,000 media objects without heavy investment in staff or infrastructure.

Site redesign and marketing efforts were executed with ease and low cost due to site architecture.
FEMSA

OVERVIEW

FEMSA is a major brewer and beverage distributor with headquarters in Monterrey, Mexico. Responsible for major brands such as Sol, Dos Equis, and Tecate, FEMSA's soft drink division is the largest Coca-Cola bottler in Latin America, and the second largest in the world. With sales in the billions (US) worldwide, FEMSA's Web presence has a massive global footprint with diverse needs.
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Challenge

The site must support multiple locales and languages, including Spanish, English, and Portuguese.

The site should provide content for a wide range of users, including investors, employees and customers.

The site needs to serve as a central hub for future consolidation, but without forcing the diverse units to lose their distinct identities.

Solution

A visual redesign promoting FEMSA's size and heritage was adopted to improve market position.

PINT Web Platform was adopted and extended to support content management, location and language needs.

A consolidated hosting plan was developed to improve site delivery infrastructure.

Results

A world-class online investor relations presence recognized by the investment community.

Significant cost savings and quality improvement via consolidation of maintenance and delivery.

Superior support for customers and investors worldwide, with improved and localized content.
ViewSonic

OVERVIEW

ViewSonic supports and sells display technologies, including flat panels and projectors, in numerous markets and countries around the world. The Web site must support a variety of goals, including customer sales support, technical support and education, e-commerce, channel support, and a variety of evolving marketing efforts. The site must support changes quickly and assist users in solving problems themselves whenever possible.
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Challenge

ViewSonic's existing content management system was difficult to use, inflexible, and caused delivery issues.

The seasonality of consumer electronics marketing efforts made it difficult to apply Web staff when needed.

The site needed to support a range of channels and business relationships, both online and offline.

Solution

Custom content management was introduced, with a heavy emphasis on product-focused management.

Marketing and site support for visual design, content updates and Flash were brought on as needed via PINT.

Numerous on-site and external self-service systems, including product finders, were introduced.

Results

The site has enjoyed more than four-fold growth with no added hardware or content management investments.

Initial infrastructure investments continue to expand, allowing new features and marketing ideas to be rolled in.

Rapid changes for trade shows and other time-focused events occur on time and budget with PINT support.
Video Equipment Rentals

OVERVIEW

VER (Video Equipment Rentals) brings passion and professionalism to audio/visual presentations in support of concerts and trade shows around the world. With its massive inventory of thousands of products serviced by numerous locations, VER is the industry leader in audio/visual services. VER's new website had to reflect its commitment to excellence.
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Challenge

Reflect the passion and excitement of large-scale multimedia within Web constraints.

Support a product catalog containing thousands of individual products and relationships.

Build a platform to provide easy maintenance and a path towards commerce.

Solution

Implemented a dynamic site with Ajax, Flash and Flash Video to highlight VER's capabilities.

Deployed PWP (PINT Web Platform) to manage content and product catalog.

Built custom modules to address multiple location management and special VER needs.

Results

Increased site usage with new design.

Tremendously positive customer feedback on design and site functionality.

Initial success encourages more development to push the limits of A/V online.
USC

OVERVIEW

Like many major educational institutions, the University of Southern California (USC) has Web needs on par with the largest organizations in the world. Each school and departmental site must support a wide array of users, including prospective students, current students, staff, faculty, alumni and more. Thanks to PINT's long-term experience with university site development, USC was able to reach a new level in online academic excellence.
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Challenge

Site management must reflect the ever-changing political and staffing challenges of a large university.

An open and expandable platform was required to integrate with existing and future systems.

Existing campus-wide branding must be respected, while encouraging the creativity of individual colleges and departments.

Solution

The PINT Web Platform was flexibly licensed to support ongoing development and massive usage across the university.

Workflow and content management were modified to mimic the organizational structure and its changes.

Support and training to enable local developers, administrators, and contributors.

Results

The School of Engineering and all related departments now self-manage dozens of Web sites via the PWP platform.

The School of Cinema supports a large content-rich and Flash-heavy site to promote their well-known creativity and innovation.

The School of Business migrated its massive content footprint to the PWP, with more to come.
Total Gym

OVERVIEW

efi Sports Medicine is home of the Total Gym and other well-known exercise systems found in homes and gyms worldwide. Over the years efi has sold its products through a variety of channels, including infomercials, direct sales, medical trade shows, and gym professionals. Looking to the Web as a growing part of its business, this forward-thinking company turned to PINT to pump up their site's execution.
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Challenge

Support three primary market segments with different looks and content goals.

Support educational, informational and e-commerce efforts in a single system.

Address sales and support needs unique to the exercise gym market.

Solution

The PINT Web Platform (PWP) was adopted with custom e-commerce integration to support direct and channel sales.

PINT developed a specialized footprint calculator to assist in gym design.

PINT designed an educational system and extranet to support channel and gym professionals.

Results

Millions of dollars of sales now run through the custom online platform, marking a significant return on investment.

Flexibility for promotions, bundling, and various specials now allow for sales and marketing experimentation.

The need for customer interactions was reduced by improved customer and professional education and self-service.
Allergan

OVERVIEW

A large public biotech firm based in Orange County, Allergan is known worldwide for Botox and other pharmaceutical products. Like many other large public companies, Allergan balances its promotional needs, fiduciary reporting duties, employment efforts and a variety of other goals in a collection of sites all tied together via a global corporate site. Allergan tapped PINT in 2003 to bring its years of experience in corporate site development. The new redesign was launched in early 2008, while work on the site continues. Oh by the way...we love this company!
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Challenge

The existing Documentum content management infrastructure needed to be leveraged and extended to support public facing Web site needs.

The newly developed look and corresponding marketing initiatives had to be quickly rolled into the site.

Site execution had to conform to corporate guidelines and regulatory concerns.

Solution

Migration of existing and new content to Documentum content management platform.

Integration and improvement of marketing agency design concept into public site.

Ongoing staffing support for site upkeep, development and maintenance.

Results

Enhanced usability, expanded site navigation and improved standards conformance.

A successful partnership between marketing and technology teams to roll out thr new site look.

Leveraged and integrated existing Documentum content management platform into public facing sites
Central Garden & Pet

OVERVIEW

Central Garden & Pet is home to some of the most well-respected brands in the pet and gardening communities, but many people didn't realize that these diverse offerings were all part of one company. To leverage the brand equity of their products and improve the company reputation in the financial markets, Central embarked on a number of efforts, with the Web being a focal point of this ongoing educational and promotional effort.
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Challenge

Central had numerous product sites with unique brand identities that needed to be tied together without dilution.

A variety of delivery, back-end and existing business relationships needed to be consolidated without disruption.

Flexibility to allow for a variety of marketing and commerce initiatives was imperative.

Solution

A consolidated hosting and content management solution was adopted to centralize all Web efforts.

Over-arching corporate and promotional sites were developed to serve as an umbrella for the various product sites.

A variety of advanced features like "Build Your Own Aquarium" were integrated into the sites.

Results

Products are successfully cross-promoted via a site (Pet University), email and search facilities.

Significant cost savings and improvement on delivery.

Shared infrastructure between larger and smaller brands has allowed for more experimentation and cost savings.

Case Studies

San Diego Chargers

OVERVIEW

Challenge

Solution

Results

FEMSA

OVERVIEW

Challenge

Solution

Results

ViewSonic

OVERVIEW

Challenge

Solution

Results

Video Equipment Rentals

OVERVIEW

Challenge

Solution

Results

USC

OVERVIEW

Challenge

Solution

Results

Total Gym

OVERVIEW

Challenge

Solution

Results

Allergan

OVERVIEW

Challenge

Solution

Results

Central Garden & Pet

OVERVIEW

Challenge

Solution

Results