PINT's team of creative thinkers and technical experts were selected and engaged by Central Pet to give Web presence to their new brand Pet University. http://www.PetUniversity.com "PINT offered the technical expertise needed to develop and execute a project of this depth and breath. Additionally, PINT, Inc's Web platform offers the flexibility to grow and expand quickly and strategically as Central acquires new pet brands." Pete Alexander, Internet Marketing Manager of Central Pet

This initiative was designed as an educational site for pet lovers catering to all levels from novice to advance. The objective of the Pet University site is to increase brand awareness of Central Pet's 16 brands by creating a platform that would house them under one umbrella, driving qualified traffic to their products offering through the use of relevant and original content. PINT created a custom look and feel for the Pet University Web site focusing on enriching the pet ownership experience and tightening the bond between families and their pets. Many more exciting brands to launch. Look for: Zilla-Rules, Dog Bliss, True Aqua and Four Paws.

Pet University is a new brand offer by Central Garden and Pet Company's family of consumer brands. Founded in 1980 and headquartered in Walnut Creek CA, Central Garden and Pet have evolved their business into a portfolio of leading brands in Lawn and Garden supplies and the Pet supplies industry.

Listed on NASDAQ National Market, Central Garden and Pet branded products account for approximately 75% of sales with an annual income of 54 million. Their sales and logistics operation touch over 3,000 accounts per week; their top 5 consumers are Wal-Mart, Home Depot, Lowes, PetsMart and PetCo.

PINT's Web platform plays a pivotal role in the success of Pet University's new site allowing for easy to edit content and images, flexibility in maintaining and sorting data and the control to implement to Central Pet's schedule. Custom applications were designed by PINT to allow Central Pet to link relevant articles to banner ads for all its brands. The E-News preference center was custom designed for Central Pet, making it easy for users to sign up for one or more specific areas of interests and to receive email newsletters containing the latest articles and educational information for their pets as well as the brands. An opt in email and newsletter feature, hosted by Exact Target, measures the success of ROI.