PINT, Inc. has redesigned the website of FEMSA (NYSE: FMX), the largest beverage company in Latin America. The new website (www.femsa.com) was launched by FEMSA this month with the express intent of setting new best practice standards in usability and user experience.

Key to the strategy is PINT, Inc.'s Web platform, which delivers fast access and consistent presentation across all browsers, and enables each user to seamlessly navigate through the site in English or Spanish.

With 179 million consumers, 2 million points of sale in 9 countries, 80 brands, and $9.85 billion in annual revenues, FEMSA anticipates that its website will increasingly become a primary means of interaction with a wide range of end users - from investors and the media to consumers and community partners. The company engaged PINT in 2006 to conduct an in-depth discovery analysis, including the best practices within its industry and among Investor Relations sites throughout the world.

The discovery phase resulted in a blueprint for an updated design that strategically facilitates useful communication with each of its audience segments, and which accurately portrays FEMSA as a sophisticated, successful, innovative industry leader, committed to redefining the way beverage companies do business in Latin America.

FEMSA embraced the findings and engaged PINT, Inc. to implement the redesign with a custom look consistent with its worldwide branding and communications initiatives. Key to the strategy is that the site be engineered on the PINT Web Platform. The PINT Web platform enables FEMSA to own the management and delivery of its content and to evolve its website to satisfy future business needs, without overdependence on IT services. Unlike standard content management systems, PINT's new platform integrates numerous marketing analytics, and workflow functions. The platform was extended for FEMSA to address language and localization concerns, static publishing and search engine optimization. Using the enhanced web platform FEMSA is able to experience enhance the user experience via ongoing, uninterrupted and repeat conversations with the business.

"FEMSA set the highest standards for innovative usability, and challenged PINT to engineer a website that will serve its worldwide audiences for years to come," says Thomas Powell, the renowned educator and author who is president of PINT, Inc. "We are confident that the new website achieves those goals and accurately reflects FEMSA's strategy of pioneering business practices to lead its industry and serve its stakeholders."

Founded in 1890, Monterrey, México-based FEMSA is the largest beverage company in Latin America, with operations in nine countries in Latin America, exports to the United States and selected markets in Europe, Asia and Latin America. Its subsidiaries include: FEMSA Cerveza, which produces and sells recognized beer brands such as Tecate, Carta Blanca, Sol, XX Lager, and Bohemia; Coca-Cola FEMSA, the largest Coca-Cola bottler in Latin America and the second largest in the world, accounting for almost 10% of The Coca-Cola Company's global sales volume; and FEMSA Comercio, which operates OXXO, the largest and fastest growing convenience store chain in México.
www.femsa.com